A good cover letter can help you secure a job interview, so it’s worth taking a little time to ensure it presents you in the best light. To help you get started, here are 5 questions your cover letter should answer.
1. Which role are you applying for?
Some companies may be advertising several roles at once, so make sure you are clear about which role you are applying for. This should be in the opening paragraph of your letter, so the reader knows immediately which position your application relates to.
2. Who are you?
This should be a very short introduction to who you are as a person. You don’t need to go into endless detail about your background, hobbies or interests; just give the employer an insight into what type of person you are. Try and make it relevant to the role and company you are applying for.
3. Why are you interested in the position?
Explain why you are interested in the position. What is it about that company and that specific role that has made you take the time to apply.
Have you had any dealings with their company? Do you love their products? Did you receive excellent service from them? Have you heard other employees talk about what a great company they are to work for?
Keep it positive. Make the employer feel like you are genuinely interested in working for them, even if you are applying for several jobs.
4. What makes you a good fit?
How do your skills and experience match the requirements of the position? Have you worked in a similar role or industry before? What qualifications or certifications do you have that relate to the role?
Most of this information will be in your CV, so you don’t need to go into lots of detail. Focus on the most relevant skills or experience. Show that you have understood the role you are applying for and would be a good candidate for that role.
5. Why should you be considered for the role
As well as showing why you are a good fit, show what makes you better than other candidates. Include details of your biggest achievements. These could be work-related, such as winning employee of the month or being the top salesperson in your existing company. Alternatively, they could be personal, such as completing a marathon, raising money for charity or studying for a qualification around a full-time job. Show the employer why you would be an asset to their company.
Keep it professional
Remember to keep your letter professional and always tailor it to the role you are applying for. If you don’t hear back, don’t be disheartened; competition for that role may have been high and very few people hear back from every job they apply for. The above tips won’t guarantee you an interview, but they may increase your chances of getting one.
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